About Us

Tradecraft, noun

/ ˈtreɪd.kræft /

  • Skills, techniques, methods and technologies used in intelligence, assessment and  information gathering
  • Skills acquired through extensive experience in a trade


TradeCraft Origin (TCO) is a global network of accomplished, community-driven professionals with one goal – to build, launch, and grow innovative cannabis brands.

We’ve brought together a team of strategists, leaders, and big thinkers to represent new, innovative, and disruptive cannabis brands. We are in the business of strategically supporting brands as they launch, expand, and develop in the cannabis sector.

Our Team

The TradeCraft Origin core team is founded on a classic commercial pedigree and deep respect for the plant and the community. We bring high potential brands to life, working under the mandate of safety, quality, and predictability.

John Lynch

Founder & CEO
Collaborative Problem Solving and Servant Leadership

John Lynch founded TradeCraft Origin in the fall of 2019, creating a powerful team of like-minded experts to grow high potential and disruptive cannabis brands, one gram at a time.

A strategic thinker endlessly pursuing market developments, Lynch is routinely praised by his attentiveness and care within business partnerships. He is an embedded commercial leader, building brands with a consumer focused approach.

With 26 years of commercial expertise behind him, his unmatched body of work encompasses work with Coca-Cola, Gallo Winery, Boston Beer Co, and Craft Catalyst. Now focused on developing leaders within the cannabis industry, Lynch has a proven track record with PAX, Omura, GreenMill SuperCritical, Eaze, Greenlane, Curaleaf, among others.

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Kevin Thompson

Partner & COO 
Commercial Operations and Strategic Partnerships

Kevin Thompson is a sales-focused leader and marketing professional. He has excelled in dynamic environments where creativity, persistence, and decisiveness have been critical throughout his 26-year career. 

Thompson fosters an open, honest, results-driven culture. He provides unprecedented expertise with international sales, commercial operations, and negotiations. He helps brands build strategic growth, manage relationships, and grow long-term partnerships.

His experience working with Boa Technology Inc, Nike, Adidas, and Under Armour paved the way for team building and relationship management within the cannabis sector. Thompson’s thoughtful and personable leadership style is evident in his work with New England Treatment Access, Molecular Infusions, Parallel, KandyPens, and PAX.

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Jourdan Kurtz

Chief Growth Officer
Retail and Wholesale Operations

Jourdan Kurtz is a high-value builder of brands thanks to a rare leadership style that blends data-driven business sensibilities and a transparent, collaborative mindset. As a result, he has proven his business acumen across diverse retail markets, increasing revenue while decreasing costs.

Across his 28 years of experience, he has continually fostered a culture of success, cooperation, and cross-functional partnership. His core power lies in his ability to build and strengthen strategic business relationships and loyalties.

Kurtz established his professional pedigree with Lettuce Entertain You Enterprises, Tao Group, Cleveland Avenue, and Heineken USA. Now, transitioned into the cannabis sector, he has worked with Cresco Labs, Verano Holdings, GTI, Curaleaf, Leafly, Weedmaps, and PharmaCann.

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Brad Bevens

GM Beverages & Distribution
Cannabis Edibles and Beverages

Brad Bevens is a beverage and food service master with a proven track record for regional, international, and national channel development. Based on his experience in the commercial food and beverage sector, he has an unparalleled skill set for merchandising, promotional program creation, advertising, and training.

Described as an invaluable asset within any role he takes on, Bevens is a strategic planner uniquely suited to performing intelligent needs assessments, negotiations, and delivering genuine sales leadership.

Bringing over a decade of experience spearheading rapid and sustained growth of food and beverage companies, Bevens has pivoted to focus on cannabis. Applying the principles acquired in relationships with Pepsi Cola, Coca Cola, Boxed Water and Zico, he now supports the likes of Zenabis, UNFI, KeHE, and Kroger as cannabis expands into national retail shelves.

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We've Worked With

Agents, not Salespeople

We act on behalf of our partners, both brands and retail customers. Your success is our success. We know that partnerships are forged over time, built on trust and shared goals.

Our agency consists of senior executives from diverse career backgrounds. We cut our teeth  working with globally renowned brands, then earned our stripes with some of the most recognizable names in cannabis. 

Agent, noun
/ ā-jənt /
Plural agents

  • A person that acts on behalf of another person or group
  • A person that produces a particular effect or change

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